Admittedly I have used many cliches, which could be that I was momentarily lacking vocabulary or being lazy in communication. For some cliches, I found it carries a snappy succinct visual metaphor that appeals to me, such as – ‘singing from the same hymn sheet’ comrading to my team! Or gave me a cop-out in …
During the last decade or so, an astonishing amount of entrepreneurs around the world have ferociously launched their tech startups in a hole in the wall cafe, in a chair, on the floor, in an attic, in the heat or in the cold, from any city, any corner of the globe — From the startup …
Five Ways Startups Win Big in the Digital Global Market by Changing Brands’ Playbook Read More »
Like magicians with their props or fishermen with their time-tested lures, brand marketers and storytellers rely upon a handy assortment of contrivances for seducing an audience. Brand marketers’ tools are words/phrases, emotions, and metaphors, and the most effective tools are words that encompass emotions and metaphors that arrest the audience’s attention and incite a transformation. …
365+ Potent Phrases That Seduce an Audience and Convert Like Crazy Read More »
Make Your Brand POP! (Purposeful, Opinionated, Punchy) If you don’t know where you’re going, you’ll end up somewhere else. Yogi Berra Dullness won’t sell your product, but neither will irrelevant brilliance. Bill Bernbach To make your brand POP (Purposeful, Opinionated, Pithy) is to break out, not blend in. However, branding communications that feature brilliant wordplay won’t necessarily …
Ryan Holiday elucidated the Growth Hacking in his 2015 bestseller Growth Hacker Marketing: While their marketing brethren chase vague notions like “branding” and ‘mind share’, growth hackers relentlessly pursue users and growth… whereas marketing was once brand-based, with growth hacking it becomes metric- and ROI-driven. In theory, growth hacking sounds scrappy — using low-cost strategies to …
3 Things You Didn’t Know about Growth Hacking Can Lead You Astray Read More »
If you are an early stage startup, you may say that you have more burning concerns about getting your startup off the ground then the pursuing elusive brand building. But if any of you are going to succeed in building a big company in the longterm, you’ve got to really get good at building a …
How to Make Your Brand Charismatic When You Are A Bootstrapped Startup Read More »