Storytelling

Brand Storytelling is about inviting customers INTO a story with your brand as the backdrop.

365 Potent Phrases to convert audience into evangelists

365+ Potent Phrases That Seduce an Audience and Convert Like Crazy

Like magicians with their props or fishermen with their time-tested lures, brand marketers and storytellers rely upon a handy assortment of contrivances for seducing an audience. Brand marketers’ tools are words/phrases, emotions, and metaphors, and the most effective tools are words that encompass emotions and metaphors that arrest the audience’s attention and incite a transformation. …

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How to Make Your Brand POP in 5 Minutes

Make Your Brand POP! (Purposeful, Opinionated, Punchy)  If you don’t know where you’re going, you’ll end up somewhere else. Yogi Berra  Dullness won’t sell your product, but neither will irrelevant brilliance. Bill Bernbach To make your brand POP (Purposeful, Opinionated, Pithy) is to break out, not blend in. However, branding communications that feature brilliant wordplay won’t necessarily …

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7 Tips For Talking to Your Early Users or Customers

Talking to users can feel like going on a blind date — half dread and half intrigued. isn’t? Have you ever wished you could just peer inside the mind of your users and find out exactly what makes them tick? Have you ever wished you could get so attuned to them and see the world …

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